BOOKS
There are 51 million children in America. 31 million have never owned a children’s book. In two weeks McDonald’s put 23 million books into the hands of these children. (The publication of these books is one of the highlights of John Montgomery’s advertising career.).
Happy Tales is an original book series authored by John Montgomery and his team.
The books were given away at McDonald’s stores. Based on results, McDonald rolled out the program globally.
McDonald’s gave 23 million kids their first children’s book and helped change literacy.
